CHALLENGE
Tinder aimed to drive app downloads in Vietnam through relatable stories of real connection.
The challenge was to make branded content feel authentic to each creator’s voice, capture attention immediately, and inspire viewers to try the app without a hard sell.
SOLUTION
Our approach centers on creator-led videos under 60 seconds, built around shared interests, everyday encounters, and personal matching experiences.
Natural app integration, engaging opening hooks, and culturally relevant storytelling make Tinder part of the narrative while keeping each creator’s personality at the forefront
RESULT
5.2M+ VIDEO VIEWS
Across creator-led campaign content.
320K+ ENGAGEMENTS
Total likes, comments, and shares.
7K+ APP INSTALLS
Illustrative campaign-attributed downloads.
6.2% ENGAGEMENT RATE
Illustrative engagements divided by video views.
